The Most Artifically-Generated Hype award goes to...

mlife for their current marketing comapign "What is mlife?". Radio, television and online ads exclaim vaguely how mlife will change my life forever, but leave me hanging as to specifics. Each ad ends with the question, "What is mlife?" which is apparently what I'm supposed to be asking myself, my friends, and my family priest.

If you decide to seek out information online, you will be rewarded with a hype-stuffed Web site, plastered with marketese. There is so little content on www.mlife.com, that you'll actually leave the site with less content than you arrived with.

However, the brilliant people at mlife are offering $1000.00 to someone who takes a guess at what mlife is. BUT you don't have to be right. An answer like, "The name of the Pope's hat." is perfectly fine. So I invite you to enter the contest -- and be creative.

Because hey, a thousand bucks from a bad advertising firm is still a thousand bucks.