The April issue of Maxim Magazine features the editorial pick for City of the Year. If you happen to have an issue lying around, pick it up and take a look at the winner. It's Miami, right? No? Mine says Boston. Someone else's copy says Detroit. So which is it?

It depends on where you live.

You see, Maxim was faced with such an exhausting challenge when selecting the City of the Year, that it stopped short of the actual goal of choosing one city. They chose 13 instead. And depending on your geographic location in the US, you have received an issue proclaiming the city nearest you as the winner.

Is personalized editorial conent a logical extension of personalized ad content? Or are we just being tricked into buying Maxim?

Maxim's Editor-In-Chief claims the feature was an April Fool's joke, but I would bet that bottom-line considerations came first. What Bostonite wouldn't want to buy a magazine that proclaims Beantown tops?

Instead of alienating readers in losing cities, Maxim tried to please everyone by stringing along each city with false flattery while plying the other 12 with the same candy-coated words and empty promises. And since Maxim is geared toward "the proudly underevolved male", are we really that surprised?