The word "welcome" has no place in the online world. If you make your visitors feel welcome by your quality of information, clarity of purpose, and ease of use, then there is no need for an explicit welcome statement.

• You wouldn't waste time and space putting "Welcome to Acme Motors" in a television ad or Yellow Pages listing for your company - no need to do it online.
  
• When someone bookmarks you, your page will alphabetized under "W" and you'll be lost with the other "W's"
  
• Your page will appear as "Welcome to.." in the Windows taskbar, which is not helpful when someone is switching between 4 browser windows that all say "Welcome to.."
  

The same can be said for using the word "homepage" anywhere online. Again, you wouldn't place a classified ad that said Acme Motors Adversisement. We know we're online; you don't have to remind us.