October 15, 2004
$1.88
I'll buy anything for $1.88. Chewed gum, odd-lot dreidels with Chinese characters instead of Hebrew, a plastic baggie full of cat hair, a John Tesh CD. It's my magical marketing numbermy brain disregards the dollar and rounds the 88 cents down to zero. I'll buy sixty-four "free" things for $1.88 before I start to realize there's something amiss...